A Look At The UK
Gambling Industry in 2020

Gambling is one of humanity’s oldest pursuits, with archeological evidence suggesting that over 40,000 years ago our cavemen ancestors were betting on the roll of dice like objects.
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There have been many changes throughout the centuries, with different cultures and civilizations around the world creating their own ways to gamble. After all these years, the ideas of luck and chance remain as popular as ever. So let’s take a look at where the UK gambling industry is at in 2020.

Data sources:
Statista.com
Gamblingcommission.gov.uk

How Much is the UK Gambling Industry Worth?

Industry Total
Reveal Total
£10.5 Billion
Online Total
Reveal Total
£5.5 Billion

Gross Gambling Yield (excluding lotteries) in £Million

Over the last 10 years there has been a steady increase in the yield of online/remote betting, bingo and in particular casino games, which has moved ahead of the previous leading segment that was non-remote betting.

Who Is The Average Gambler?

Participation in gambling activities excluding the National Lottery

Share of people who participate in gambling activities

Frequency of participation in gambling, excluding the National Lottery

Active online customer gambling accounts in the UK

The number of online (remote) gambling accounts active in the UK

Average weekly household expenditure on gambling, by age

How Many People Are Employed In The UK Gambling Industry?

98,174 - Individuals employed in the UK gambling sector (Sep 2019)

Over the last decade there has been an increase in people employed in the online/remote casino, betting and bingo category, while there has been a decline in people employed in arcades and non-remote betting, casinos and bingo roles.

Online Casinos & Betting

Most Popular Choices At Online Casinos (Turnover)

Growth in popularity of online casino and betting categories

When it comes to online gaming, slots are the clear leader in terms of turnover generated, with betting the second most popular option. However, as slots generally tend to operate on smaller margins than some other games and betting markets, this doesn’t necessarily mean they are the most profitable for operators.

How Have Gambling Trends Changed?

The Most Searched For Casino Games in the UK 2004 - 2020

Click the play button to start the bar graph race

Over the last decade there has been an increase in people employed in the online/remote casino, betting and bingo category, while there has been a decline in people employed in arcades and non-remote betting, casinos and bingo roles.

An Eye On Sports Betting

Share of people who participated in sports betting in great britain in 2019

How often do people who participate in sports betting place a bet?

Leading 10 sportsbook-related websites in the UK by share of voice (March 2020)

Paddypower.com
4.23%
Williamhill.com
2.82 %
skybet.com
2.59%
oddschecker.com
2.31%
betway.com
1.56%
betfair.com
1.43%
betuk.com
1.27%
bettingsites.ltd.uk
1.17%
olbg.com
1.1%
theguardian.com
0.88%

Premier League Shirt Sponsorship

Number of Premier League clubs with main shirt sponsor from the gambling industry